Much is said about the importance of external linking, or in other words, backlinks, after all, they contribute significantly to SEO as long as they are done well, ideally hand in hand with our outreach service.
In any case, what is less talked about in comparison, and with which we can also guide you, is internal linking, in fact, many see this strategy as something insignificant, and therefore, do not take it into account, when in fact they are making a big mistake.
This method involves the creation of links between different pages within the same domain. Although it may seem like a subtle practice, the benefits of internal linking are remarkable and can make more than a positive difference to the overall performance of a website.
More visits to other pages
Internal linking helps increase the time users spend on a website by providing them with a seamless network of related information. When visitors find relevant and engaging links within the content, they are more likely to explore other pages on the same site.
This behavior not only increases user retention, but can also lead to conversions, as users discover more relevant products or information that meets their needs.
In addition, the increased interconnectedness of pages can also favor the distribution of traffic more evenly, improving the overall user experience, and adding positively to your SEO.
Navigation is more user-friendly
The internal linking structure facilitates navigation for users and search engines. By logically and coherently organizing the links within the content, a virtual map is created that guides visitors through the site intuitively.
This improved navigation not only reduces the bounce rate, but also improves the usability of the site, making it easier for users to find what they are looking for quickly and efficiently.
The best part is that a well thought-out internal linking structure contributes to thematic cohesion, allowing search engines to better understand the site’s content.
A better experience is achieved
Internal linking is not only about improving traffic numbers and search engine efficiency, it also has a direct impact on the user experience, because when internal links are used strategically, it creates a consistent and valuable journey through them.
Visitors benefit from finding additional information that complements what they are reading, which can lead to greater satisfaction and loyalty to the site. In addition, a positive user experience helps build a solid reputation and foster long-term retention.
Transmits authority
By strategically linking to other pages within your own domain, you are essentially signaling to search engines that your content is consistent, valuable and trustworthy.
Through internal linking, you can consolidate the authority of your domain by demonstrating a coherent and well-organized structure, establishing your site as a reliable reference for those seeking information in your field, thus standing out in search engines.
You can index faster
Fast indexing by search engines is a fundamental goal for any website owner. Internal linking facilitates this process by providing a clear and efficient path to discover new pages and updated content.
Also, fast indexing is essential to keep your content fresh and relevant on the web. Search engines value up-to-date and relevant content, and efficient internal linking helps ensure that your site is always up to date.
It helps to position
These actions play a vital role in positioning strategies, because by establishing clear and logical connections between the different pages of your site, you contribute to the thematic understanding of your content by the algorithms.
These algorithms use internal signals, such as internal linking, to determine the relevance and consistency of your website with respect to certain topics and keywords, which, as a consequence, is useful for ranking, which is a common goal.
