The content that is published on a website and on the social networks themselves, is undoubtedly fundamental, after all, it is well known that content is king, but we are not only talking about textual issues, but also visual ones, as both complement each other....
Artículos escritos por Daniel Ortiz
4 Anti-spam plugins for WordPress for your website
Making the decision to count on WordPress when we talk about creating a website is undoubtedly smart, because this CMS facilitates many tasks, it is even easy to add functions through plugins. However, plugins are more than just adding new features, as they are great...
Can data science be complemented to improve SEO?
As time goes by and both people and companies realize how essential it is to have a space on the internet, it becomes clear that search engine optimization is key. In this context, data science emerges as a powerful tool that can enhance and complement traditional SEO...
How to measure the success of an SEO strategy? 9 metrics!
The creation of a website is not enough to stand out on the internet, it is important to focus on SEO strategies to achieve a relevant place in search engines. However, the effectiveness of an SEO strategy cannot be evaluated solely by intuition, rather specific...
Why won’t Google index my website? 7 Possible Reasons!
With the passage of time, people have understood the importance of having a presence on the internet, therefore, when they want to carry out a project, especially when we talk about websites, due to how simple it is, it is normal to go ahead when creating a platform....
Where and how to buy a domain? 5 Options and Steps!
When it comes to establishing a good online presence, we usually think of strategies that are obtained with link building services, since through this SEO technique it is possible to gain relevance to progressively achieve objectives. However, before thinking about...
Why hire an SEO agency for your online project?
When starting an online project, whatever it is, it is natural to want to get visibility, which is undoubtedly the most complicated factor of all, more so if you want to do it yourself. In this sense, the option of hiring an SEO agency is not only a smart option, but...
How to improve the speed of a website? Why do it?
There are several techniques that we apply with our outreach services to make a website stand out, but this will be of little use if the speed of the website is slow. The reality is that web speed has become a critical factor that can determine the success or failure...
6 Aspects that affect the loading speed of a website
For years now, it has been repeated that the speed of a website is essential to stand out in search engines, because it is basic for a good user experience. However, despite knowing this, few realize that the speed with which your site loads is not exactly the best. A...
Is it possible to do SEO on social networks?
Whenever we talk about SEO, it is common to think of the application of these techniques on websites, but it is also possible to apply SEO techniques on social networks to improve online visibility. Traditionally associated with websites and blogs, the reality is that...
How to be accepted in Google AdSense? 6 Tips!
Monetizing your website is a great way to generate revenue while sharing valuable content that is targeted to an interested audience. One of the most popular platforms to achieve this is Google AdSense, so if you are interested in monetizing, it is ideal to explore...
6 Advantages of using LinkedIn for brands
If you have an online brand, large, medium or small, it is essential to be on social media, because the presence in such media has become essential for the success and visibility of brands. Among the various platforms available, LinkedIn stands out as a valuable space...
How to create a website? The 7 keys to success!
Creating a website may sound complicated, but it is not, at least nowadays. In the process, many people discover that you don't need to be an expert in programming, web design or other related areas to make this project a reality. However, before diving into the...
7 Chrome extensions for SEO
SEO is fundamental to improve the visibility of a website, and this is a fact that cannot be denied, because without it, it is almost impossible to get a good position in search engines. However, SEO can be complicated, so it is an excellent idea to think about hiring...
Why is it important to use Search Console? 5 Reasons!
Google Search Console is a great tool, so everyone with a website should use it, and it is often underestimated by many website owners and digital marketers. The creation of quality content, the implementation of link building services and the improvement of the...
How to make advertising campaigns with influencers? 7 Tips!
Among the different ways of advertising, it is a fact that influencers have emerged as powerful allies for brands looking to reach their audience effectively, which is a win-win for everyone. However, the success of an advertising campaign with influencers is not left...
7 Most important aspects for positioning in TikTok
TikTok has become one of the most popular social networking platforms in the world, with impressive growth from the pandemic to the present day. Initially, it offered users the opportunity to express themselves and creatively consume short dance videos, but over time,...
Linkbuilding with exact keyword? Or better not?
Link building, an essential strategy in the world of SEO, which of course, like many other strategies has undergone various evolutions over the years, being one of the key aspects in this tactic is the choice of the anchor text, the phrase or word to which a link is...
7 Tips for choosing a domain name
Defining which domain you are going to use for your project may seem simple, but in practice, it can be difficult. Your domain is not only the web address that will lead users to your site, but it can also influence your brand perception and search engine rankings...
Link Disavowal: what is it, when and how to do it?
The quality of the links pointing to your website plays a crucial role in your search engine rankings. However, not all links are beneficial, as there are some that can even harm your online visibility. In this context, link disavowal emerges as a strategic tool to...
How do spam backlinks affect our website?
Backlinks, or inbound links, are a fundamental part of SEO and play a crucial role in a website's search engine ranking. However, not all backlinks count towards achieving the stated goal, and the presence of spammy backlinks can have negative consequences for the...
6 Benefits of internal linking: Are they significant?
Much is said about the importance of external linking, or in other words, backlinks, after all, they contribute significantly to SEO as long as they are done well, ideally hand in hand with our outreach service. In any case, what is less talked about in comparison,...
6 Strategies to position yourself on Instagram
It is clear that online visibility must go beyond Google or Bing results. Social networks, in particular Instagram, also act as powerful search engines, and it is not for nothing that brands, whether personal or business, are concerned about making a prominent...
8 Aspects that Google takes into account about backlinks
Positioning a website in search engines in general, is essential to increase online visibility and attract visitors, being these the two most basic objectives when creating a website, with which it is intended to obtain profitability. However, it is common to aim from...
6 Mistakes to avoid when linkbuilding
Linkbuilding, or link building, is an essential strategy in the world of SEO, and rightly so, as it plays a fundamental role in being useful for positioning the pages of a website. However, the ease with which mistakes can be made when trying to implement it on your...
How to work with internal links? 7 Tips!
Internal linking is a fundamental strategy in the field of SEO, which, compared to external linking, often goes unnoticed, and many do not give it enough importance, when in fact it does. However, its impact on the visibility and structure of a website is so crucial...
7 Bad practices to avoid when doing SEO
There is no doubt that SEO is a crucial tool to improve the visibility of a website in search engines, always aiming to reach the first page, or even better, the first results through practices associated with it. However, there are unwise practices that, instead of...
How to detect toxic or poor quality backlinks?
In the world of SEO, backlinks continue to be a fundamental element for the success of a website, because inbound links from other websites not only increase visibility in search engines, but also strengthen the authority and relevance of a page. However, contrary to...
How quality backlinks improve SEO
Quality backlinks are essential for SEO. They have an impact on the authority, relevance and trustworthiness of a website for search engines. Backlinks are considered votes of confidence, so it is important to build them strategically. There are two types of...