In the world of SEO two strategies stand out as fundamental pillars for success: content marketing and linkbuilding.
These seemingly independent strategies are uniquely intertwined and complementary to each other to improve the online relevance and visibility of any website.
However, before delving into both aspects by applying techniques for the sake of it, it is ideal to know concepts and how their combination can enhance the digital presence of any company, brand or project.
Content marketing: a fundamental basis
On the one hand, content marketing is the art of creating and distributing valuable and relevant information to attract and retain a specific audience. This approach focuses on generating content that is useful to users, addressing their needs and desires.
Whether through blogs, videos, infographics or social media, content marketing seeks to establish a meaningful connection with the audience, or at least, it should be this way.
How does content marketing work?
To the extent that a brand shares knowledge, solves problems and becomes a trusted source, users are more likely to engage and eventually become customers or repeat users as the case may be.
Linkbuilding: links that elevate
On the other hand, linkbuilding focuses on building external links pointing to a specific website. These links act as votes of confidence in the digital world, indicating to search engines that a site is relevant and valuable.
The more quality links pointing to a page, the higher the online authority, so it is always essential to prioritize quality over quantity.
What is the role of backlinks?
Search engines, such as Google, consider external links as indicators of the quality and relevance of a piece of content. A strong backlink profile can boost a site’s ranking in search results, increasing its visibility and attracting more organic traffic, which translates into more significant revenue.
Generating links with quality content
The connection between content marketing and linkbuilding lies in the quality of the content. Exceptional content is more likely to be shared organically, naturally generating external links. At the same time, a well-executed linkbuilding strategy can amplify the visibility of the content, leading more users to discover and share the information.
As has been mentioned from the beginning, one strategy complements the other, so it is ideal to always think of both, instead of one, forgetting the other.
The key is strategic integration. Incorporating links naturally into relevant content not only improves the user experience, but also strengthens the authority of the page. Likewise, active promotion of content through linkbuilding campaigns can boost its reach and proactively generate links.
However, if you prefer others to take care of the issue, or simply don’t know how to get the most out of it, it may be better to think about having professionals help you.
An indispensable alliance
In the dynamic digital world, where visibility and authority are essential, content marketing and linkbuilding prove to be indispensable allies. By integrating these strategies, brands can not only attract the attention of their audience, but also stand out in search results, ensuring sustained success over time.
On the other hand, creating valuable content and building quality links is not always easy to do, therefore, it is ideal to count on our outreach service.
Thanks to our experience and the professionals that make up our team, at Autoridad Digital we can help you increase your online presence generating lasting and significant results, so in the end, hiring this service will end up being an investment.
We will explain everything you need to know, and of course, you will be part of the process in which we will guide you towards the achievement of those objectives set from the beginning of the project.
