Dofollow and nofollow links: What are they? What do they contribute?

Dofollow and nofollow links: What are they? What do they contribute?

When talking about linkbuilding strategies, it is normal that the preferred link always comes up, which is the dofollow, but there is also the nofollow.  

Many know what each one means, but others do not, being essential to know them if you want to carry out the creation of links on your own for your website, or even if you leave it in the hands of others, it is positive to know about the subject.

What are dofollow links?

Dofollow links are links that allow search engines to follow the link and crawl the linked content. In other words, dofollow links transmit “authority” from one page to another, this being the most relevant aspect of them.

What do dofollow links do?

Dofollow links can offer a number of significant benefits for search engine optimization, with the following aspects to note being ways in which these links contribute to the success of a web page:

  • Ranking improvement. Dofollow links help to improve the ranking of a page in search engines, as they convey authority, which is their most important characteristic as indicated above, which is synonymous with signs of relevance.
  • Traffic growth. By being recognized by search engines, dofollow links can increase page visibility and attract more organic traffic.
  • Recognition of quality content. What dofollow links do is they are an indication that the linked content is valuable and trustworthy, which can result in a better perception by search engines.
  • Much faster indexing in general. These links facilitate the indexing of new pages by search engines, which means that the content will be included more quickly in search results, giving the opportunity to rank faster than in other cases.

What are nofollow links?

As for nofollow links, they are those that contain a “nofollow” tag, indicating to search engines not to follow the link or transmit authority. These links are commonly used to manage the PageRank flow of the website in question.

What do nofollow links do?

Although nofollow links do not convey authority directly, they still play an important role in the overall SEO strategy, and to understand this, it is ideal to point out ways in which nofollow links can be beneficial:

  • Link profile balancing. A balanced linkbuilding strategy should include a variety of links, both dofollow and nofollow, to appear more natural in the eyes of search engines.
  • Participation in communities. When participating in blogs or forums, nofollow links allow users to share resources without unfairly manipulating search engine rankings or affecting them.
  • They can also bring visitors. It should not be overlooked that this type of links can also bring visits, which adds to the SEO.

Which of the two is better?

It’s not a matter of one being better than the other, although some may respond that dofollow links are the ones to aim for. However, both types of links are important and should be used strategically according to the specific SEO objectives of a website.

A balanced link profile is key to an effective SEO strategy, so having only one type of link will not exactly be good for those approaches to achieve.

Its importance in any linkbuilding strategy

A successful linkbuilding strategy not only focuses on the quantity of links, but also on their quality and diversity. Incorporating both dofollow and nofollow links in the strategy ensures a natural look and feel and helps avoid possible search engine penalties.

Understanding the difference between dofollow and nofollow links and knowing how to incorporate them effectively into a linkbuilding strategy is essential to improving visibility and overall search engine performance. The key lies in diversity and consistency, ensuring that each link contributes positively to the overall success of the website.

If you want to guarantee the positive aspects of a quality linkbuilding strategy, keep in mind one of the best outreach agencies, because we are experts in the field, and we offer outstanding services so that you can achieve your website’s goals.