How to make advertising campaigns with influencers? 7 Tips!

campañas publicitarias con influencers

Among the different ways of advertising, it is a fact that influencers have emerged as powerful allies for brands looking to reach their audience effectively, which is a win-win for everyone.

However, the success of an advertising campaign with influencers is not left to chance, in fact, for this you can count on our outreach services, as we will guide you through the process.

It is also possible that you carry out this task yourself, and if this is the case, you must take into account certain aspects that are considered key for the advertising campaign with influencers to work in the best way.

First, who is your target audience?

Before launching your search for the perfect influencer, it is essential to have a clear understanding of who your ideal clients are. Ask yourself then: What are their interests, consumption habits and preferred platforms?

Identifying your target audience will allow you to select influencers whose audience matches yours, thus maximizing the impact of the campaign, because otherwise, you’ll be shooting arrows and it’s likely that in the end, it won’t go so well.

Define the intent with respect to the influencer

Each campaign must have a clear purpose, because the purposes of each person or brand are not the same. Are you looking to increase brand awareness, generate conversions or promote a new product?

Having clear goals makes it easier to communicate your goals to the influencer from the beginning, which is crucial to align their efforts with your project’s objectives.

Analyze the influencer’s profile in depth

Don’t be fooled by appearances just because a profile has a lot of followers and likes on posts. Before partnering with an influencer, conduct a thorough analysis of their profile. There are numerous tools that will help you detect fake followers or inflated engagement.

Verifying that the authenticity of the influencer is genuine is a step that no one should skip, as this is essential to achieve the objectives of the campaign. If you don’t, and hire a fake influencer, not only will you not achieve your objectives, but you will be throwing your money away instead of investing it.

Make a first contact with the influencer

Establishing a solid relationship from the beginning is essential. Initiate the contact in a professional and personalized way, highlighting why you choose that specific influencer for your campaign.

This process will lay the foundation for a successful collaboration, so prepare how you are going to contact them for the first time, what you are going to offer them, the questions you have, among other aspects.

Define the conditions to collaborate together

Transparency is key in any business relationship, so don’t be afraid to clearly state the terms of the collaboration, including the scope of the publications, the duration of the campaign, and any specific requirements you may have.

A clear understanding from the outset will avoid misunderstandings throughout the process, as a common mistake is not stating the exact terms and conditions. This creates problems, which is likely to negatively impact the planned campaign.

Make your expectations and tone clear

Communicating your expectations regarding content and tone is essential to maintain consistency with your brand identity.

Define whether you prefer a fun, professional or informative approach, and make sure the influencer is aware of these expectations.

Measure results from the beginning

Don’t wait until the end of the campaign to evaluate its success, because measuring metrics and results from the beginning is ideal. Analyze the impact on engagement, web traffic, and conversions. This will allow you to make real-time adjustments to maximize campaign performance.

By following each of these tips, you are more likely to have a successful influencer advertising campaign, as we can see it requires careful planning, authenticity and transparent collaboration. Then, you’ll be well on your way to achieving your influencer marketing goals.