Internal linking is a fundamental strategy in the field of SEO, which, compared to external linking, often goes unnoticed, and many do not give it enough importance, when in fact it does.
However, its impact on the visibility and structure of a website is so crucial that forgetting it is a mistake that should not be made, and if it is being made, it is time to fix it, because this will only add benefits to your project.
Even though internal linking may sound easy, it is better to do it keeping in mind certain tips, not without first defining what they are.
What is internal linking?
Internal linking, as the name implies, refers to the practice of creating links between different pages within the same website.
What these links do is connect related content and provide a coherent and accessible structure for users and search engines.
By establishing effective internal links, user navigation is improved and authority is evenly distributed among the various pages.
Tips for working on internal linking!
Knowing that internal linking can bring positive aspects, even help you achieve your main objectives, it is important not only to do it, but to do it well:
- Prioritize key pages. Identify the most important pages of your site and prioritize them when creating internal links. This helps to transmit authority to the most relevant and valuable sections of your content, which become more profitable for you, for whatever reason.
- Links related content. When creating internal links, be sure to connect pages that are thematically similar. This not only facilitates user navigation, but also indicates to search engines the thematic coherence of your site, which is much better than creating such links just for the sake of it.
- Uses descriptive anchors. Anchor texts are crucial for this strategy, being ideal to use clear and relevant descriptions that indicate to users and search engines the content they are accessing from it.
- Avoid excessive links. While it is important to link key pages, avoid too many internal links on a single page. Too much can be confusing to users and dilute the authority of the linked pages, so while you should prioritize key pages, it does not mean that you should overdo it.
- Updates links regularly. As your content evolves, it is essential to update internal links to reflect changes and ensure consistency in terms of user experience.
- Make use of site maps. Creating a sitemap that highlights the structure of your website is recommended. This makes it easier to understand the relationship between the different pages and improves indexing by search engines.
- Test the user experience. Conduct usability tests to evaluate the effectiveness of your internal links, to establish that the navigation is intuitive and that users can easily access the information they are looking for, rather than complicated or confusing, it’s basically about putting yourself in the shoes of the web visitor.
Complement with external links!
At this point it is clear that internal linking is a valuable tool that can boost the visibility and structure of your website. By following the advice given, you can move towards what you want, but complementing it with external links is something to keep in mind.
If you pay attention to internal and external linking, you will be on the right track to improve your position in search engines and offer an optimal experience to your users, after all, the latter generate trust to search engines, since they come from other pages with relevance to yours, strengthening your domain authority.
If you need help, remember that our company specializes in comprehensive SEO strategies, providing expert services to enhance both internal and external links through outreach services. All you have to do is contact us to find out how we can help you grow your online project significantly.
