Whenever we talk about SEO, it is common to think of the application of these techniques on websites, but it is also possible to apply SEO techniques on social networks to improve online visibility.
Traditionally associated with websites and blogs, the reality is that SEO has evolved, bringing the question to new platforms: How viable is it to do SEO on social media?
To correctly focus efforts, it is essential to answer not only the previous question, but many others that we will be developing in order to add more to the topic in question.
Can you do SEO on social media?
Although social media doesn’t operate in the same way as conventional search engines, it does offer opportunities to optimize and improve the visibility of a profile or page.
Social networks such as Facebook, TikTok, Instagram, Twitter, and LinkedIn have proprietary algorithms that determine what content is shown to users.
By understanding these algorithms and applying specific strategies, it is possible to influence the positioning of a profile or publication to highlight.
Why is it important to position on social media?
Social media positioning is crucial in today’s digital landscape for several reasons.
First, increased visibility on social media can increase viewership and engagement, which helps build a strong online presence.
In addition, a good positioning will improve a brand’s reputation, generate trust and increase traffic to other channels, such as the company’s website.
The best thing is that when others find you easily, it is easier to make sales of products and/or services based on what you offer, making the simple fact of having that social network more profitable, therefore, doing SEO on social networks is worth it.
Practices that will help you position on social media
- Optimize your profile. Make sure your profile is complete and consistent with your brand identity.
Include relevant keywords in the description and use an attractive profile picture and cover so that others know what to find in it. - Use strategic keywords. Research and use keywords suitable for your industry in your posts.
This will increase the likelihood that your content will be discovered by those searching for related topics. - Post quality content regularly. Social media algorithms favor fresh content.
Posting on a regular basis increases visibility and engagement, which can positively impact rankings, which is much better than simply posting when you want to and without regularity. - Encourage interaction and engagement. Respond to comments, ask questions, and create polls.
The interaction with your audience shows the algorithms that your content is valuable and deserves to be highlighted, of course, the one that is organic, because if you decide to pay for interactions, the social networks will notice and penalize you. - Use hashtags effectively. Hashtags are tools that serve to indicate certain topics to which the content is related, being relevant in your publications.
You should use them because they increase visibility and make it easier for your content to be discovered by a wider audience. - Collaborate with other profiles. Establishing collaborations with other crucial profiles can expand your reach and generate additional interactions.
By doing so, you’re leveraging others’ networks to improve your own rankings. - Analyze and adjust your strategy. Don’t forget the analysis tools that social media gives you, because they are ideal for evaluating the performance of your publications.
It will be key that you learn from your successes and failures, and make changes in your strategy accordingly, it is even a good idea that you hire link building services to stand out, because it is an elementary technique in the SEO of practically any platform.
While traditional SEO focuses on search engines, social media SEO focuses on optimizing for the algorithms specific to these platforms.
By implementing effective practices, it is possible to improve social media positioning and take advantage of the benefits that this entails in terms of visibility and participation.
