Linkbuilding: What is it? How does it work for SEO? How to do it?

Linkbuilding: What is it? How does it work for SEO? How to do it?

Everyone who dives into the world of SEO has heard or read about linkbuilding, which is basically a fundamental strategy.

At first it was discouraged, but over time it has become clear that it is necessary and has gained relevance over the years.

Understand what exactly linkbuilding is, how it contributes to SEO and how to apply it with practical tips to implement it effectively on your website.

What is linkbuilding?

Linkbuilding refers to the practice of obtaining quality links from other websites to yours.

These links, also known as backlinks, act as an essential aspect to search engines, because they signal to them that your content is valuable and relevant.

In essence, linkbuilding seeks to increase the authority of your website through the acquisition of quality links, after all, not just any link will do.

How does linkbuilding contribute to SEO?

The correct external linking greatly influences the SEO of your website, even the internal linking, as long as the internal anchoring planning is carried out, contributes to it. But focusing on backlinks, they are necessary because they contribute in the following way:

  • Improves PA and DA. Links from high quality websites increase the authority of your page and domain, and therefore the trust that search engines place in your content, both published and to be published.
  • Increases visibility in search engines. In general, search engines consider backlinks as indicators of relevance and quality. The more quality links your site has, the more likely it will appear in the search results, but remember that quantity does not beat quality, so you must be very careful with it, taking it seriously.
  • Generate direct traffic. Links from other websites not only benefit your SEO, but can also generate direct traffic to your site, as users can click on those links to get more information.
  • Diversify link profiles. A diversified link profile, with links from different sources, helps your site appear more natural in the eyes of search engines, which is an aspect widely liked by search engines.

It is necessary that the linkbuilding strategy is carried out correctly to achieve these positive aspects mentioned above, but also others, therefore, we reiterate, it is better to work with professionals like the ones you find in our company specialized in the subject, Autoridad Digital.

How can you do linkbuilding for your website?

As we mentioned before, there are companies specialized in linkbuilding that can take care of this task in a professional way. However, if you decide to tackle it yourself, you should keep these points in mind:

  • Quality content. Create valuable and relevant content that other sites will naturally want to link to, because this is the most solid and organic way to achieve this, which although not easy at first, cannot be forgotten.
  • Relationship building. Establish relationships with other websites and bloggers in your niche to make it easier to get links, and to make a healthy exchange.
  • Participation in communities. Join online communities and actively participate, sharing your experience and content.
  • Guest blogging. Write guest articles on related sites, including strategic links to your own content.
  • Competitor monitoring. Observe the links your competitors are getting and look for similar opportunities to take advantage of them, because spying on the competition often gives you good ideas and results.
  • Internal links. The power of internal links cannot be minimized, so strategically link your own pages to strengthen the structure of your site.

Implementing a linkbuilding strategy takes time and effort, but the long-term benefits to your website’s SEO can be significant. Whether you decide to hire professionals or carry out link building on your own, be sure to follow best practices and maintain an ethical approach to ensure lasting results.