Link building, an essential strategy in the world of SEO, which of course, like many other strategies has undergone various evolutions over the years, being one of the key aspects in this tactic is the choice of the anchor text, the phrase or word to which a link is linked.
In many occasions, the exact keyword for which you want to position a web page is used. However, the question arises: Is this beneficial or counterproductive?
Knowing this is fundamental, whether you are going to carry out such a strategy yourself or you decide to hire a link building service, after all, knowledge is power.
The anchor text and its importance
The anchor text is the visible and clickable text of a link, and as indicated above, it is the phrase or word on which the link is placed, which in this case, would be your website, specifically the home page or another page as appropriate.
Its relevance lies in its ability to provide context about the linked content. The choice of specific keywords can be tempting, since the aim is to improve the positioning for those particular keywords.
Exact vs. varied anchor text
The dilemma arises when considering whether it is beneficial to use the exact keyword as anchor text. The answer is not simple, since it depends on several factors. Search engines have evolved and prioritize naturalness and quality over keyword manipulation.
Using the exact anchor text can be beneficial in certain cases, especially when you are looking to rank for a highly specific keyword. However, abusing this practice may result in penalties from search engines.
The importance of semantics
The most recommended is to maintain a semantic variety in the anchor text. This means using different forms and synonyms of the keyword, as well as related phrases.
The greater the semantic diversity, the more natural the link profile will appear and the less likely it will be perceived as manipulation rather than if you do it the same way every time.
If you want to rank for the keyword ‘extinct animals’, variants can be ‘animals that became extinct’, ‘animals that no longer exist’ or ‘extinct animals’.
A complete linkbuilding strategy
Building an effective linkbuilding strategy involves considering all of these elements. The diversification of anchor text, the quality of backlinks and the relevance of partner sites are fundamental pillars. It is crucial to think long term and avoid practices that may be detrimental in the future.
In this way, it is possible to obtain a complete linkbuilding strategy, which is at the same time of quality, which, if so, will bring several advantages such as the following that we will mention:
- Domain authority. Links from websites with high domain authority are a strong endorsement of your site’s credibility, an aspect that search engines generally like.
- Relevance of the content. Backlinks from sites related to your topic increase the relevance of your content, not only for search engines, but also for users who may be interested in your content.
- Referred traffic. They can generate direct traffic to your site from other websites due to what we pointed out in the previous point, because if someone enters the page from where you link, and it is a good content that generates interest, there is a possibility that they will go to the link, which will add visits.
- Indexing and crawling. A great aspect of this type of strategy is that it makes it easier for search engines to index your site and crawl new updates quickly.
We can guide you along the way!
At our agency, we understand the complexity of SEO and linkbuilding, and for these tasks, we have experts who can help you develop a customized strategy, considering all the crucial aspects to improve your search engine rankings.
If you want to take advantage of all the benefits, let us guide you to online success, and just contact us.
