Google Search Console is a great tool, so everyone with a website should use it, and it is often underestimated by many website owners and digital marketers.
The creation of quality content, the implementation of link building services and the improvement of the loading speed of the site are excellent to offer a valuable and easy to navigate platform to users, being able to stand out in search engines, but ignoring this tool at the time of SEO is a strategic mistake.
Its use not only facilitates site performance analysis, but also provides crucial data to improve search engine visibility, in addition to other benefits that are reasons to start taking advantage of it.
You will obtain useful data
One of the biggest benefits of Search Console is the wealth of data it provides about your website’s performance in Google’s search results. From search queries to clicks, impressions and click-through rates, this tool provides a detailed view of how users interact with your site in search results.
This data is essential to understand different aspects of your website, so you can optimize your content to attract your target audience and achieve your goals.
Faster indexing is possible
Search Console allows website owners to submit new pages for indexing, which speeds up the process of inclusion in Google’s index compared to waiting for it to happen organically, especially if it is a new website.
This feature is crucial for websites that regularly update their content or launch new pages, as it ensures that the search engine is aware of updates and can display the latest results to users.
Automatically signals errors
One aspect that is well appreciated by Search Console users is that it automatically highlights potential problems that could affect your site’s performance in search engines. Some of the most common are indexing problems and server errors, being that the tool alerts you about any inconvenience that could harm your online visibility.
By quickly addressing these issues, you can ensure an optimal user experience and improve your site’s ranking in search results.
Delete URL for any reason
Do you need to remove a page of your site from search results? Search Console allows you to request URL removal quickly and easily. Whether you have removed a page, changed the structure of your site or for any other reason, this feature allows you to have more control over what content is available to users through search results.
The best thing is that you can carry out the action, and practically the next day it will not appear as a result.
Perform different checks
Within this tool you will find options to perform checks that allow you to evaluate and improve the overall health of your website. You can check for security issues, evaluate mobile compatibility, and ensure that your pages are being indexed correctly.
These checks help keep your website in optimal condition, which is essential for achieving and maintaining high search engine rankings.
Helps you define strategies
Ultimately, Google Search Console is not only a tool to solve technical problems, but a strategic tool for any digital marketer. The data provided allows you to adjust and refine your content, SEO and marketing strategies in general.
Ignoring the Search Console means missing the opportunity to improve in one or more aspects of the web, something that should always be the north to stand out in a significant way. Integrate this tool into your digital strategy and take advantage of its benefits to boost your website’s success in search results.
